Develop the skills and mindset of a global online entrepreneur through an in-depth course and workshops offered by industry leaders.
Presented in a combination of courses and workshops by the Smartly Hub team. It provides the essential skills required to be a REAL global online entrepreneur.
Online Entrepreneurism!
- Understand the principles of a successful business
- Distribution strategy and International marketing
- Understand how Affiliate Marketing works and benefits your business
- Understand email marketing, and setup emails and sequences
- Understanding the types of products and services and select one for your business
- Create a product, detailed steps and processes, principles to follow, techniques and best practices
- “sales funnel”, the technical process and principles behind it
- Understand tracking and implement tracking into the entire site and sales/marketing processes
- Understand marketing basics, tools, resources and begin researching best channels to market in
- The culture of global online marketplaces (Amazon, ebay, Etsy), how to launch on each market and grow
- Distribution strategy and International marketing
- Principles of scaling a business and a plan for executing it
- Acquiring and KEEPING customers
- How to manage customers and have a plan in place
- Customer management and how to design your business for the best results and the happiest customers.
Niche market research, product design and development, prototype and MVP, strategies for mass production
- Assessing the market, find great product opportunities and do effective research within a niche you’ve selected
- Understand customer needs, gather user insights, and identify real problems that need to be solved
- Estimate the size of the market and value of customers
- Create a minimum viable product (MVP) and developing success metrics
- Build, test, and iterate prototypes to assess user experience and potential customer buy-in while elevating the quality of the solution
- Learn to navigate the product life cycle, from evaluating users and analyzing competitors
- Learn how to identify risks and opportunities at every stage of the process to lead a product’s creation
- Understand how to build a project scope, budgeting, timelines and functional benchmarking
- Understand how to evaluate the manufacturer and approve a product
- How to use customers, vendors & suppliers as partners
- Following the trends for new product ideas
- Pivoting to new product or service
- Start to compete, spy on your competitors, and analyze them
Digital Marketing
- Content & Video Marketing, PR, SEO, FB, Instagram, and other channels
- Apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context
- Find your target audience, create converting Facebook Ads and Google Ads
- Use Google Analytics to understand your audience
- Grow your sales by doing successful email marketing to your targeted audience
- Inject constant traffic into your website and business with SEO
- Bring back the people who already visited your site by advanced retargeting
- Successfully drive sales through posting and commenting on Reddit, ProductHunt, & HackerNews
- Strategize angles for pitching and being covered by the press
- Build and maintain a content calendar
- Apply social proof on your sales page, and blog
- Leverage both organic and paid channels to get your brand’s message to your target demographic.
- Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that add value to your brand.
Branding and sales funnel
- Understand the true idea of branding and why people buy brands
- Define the real value of your product
- Brand identity and grow your brand’s audience
- Creating and communicating the value of your brand
- Learn how to be different and charge more for it
- Create the brand personality to build a relationship with your customers
- Increase your conversion rate by building advanced landing pages
- Find the competitors channel of advertisement and scan their funnel
- Customize the best funnel in your niche instead of A/B testing
- Build landing pages for email or lead capture
- Use images to increase the price and maintain consistent brand experience
- Create effective marketing funnels that drive sales
- Create lead magnets, introduce front-end offers and push the back-end offers
- Think about your full set of products and services in ways that maximize earnings
- Increase the effectiveness of your discount tactics
- Apply the urgency principle to close more sales
Crowdfunding (Kickstarter, Indiegogo)
- How crowdfunding sites work
- How to create the entire campaign from beginning to end.
- Take the most efficient action steps at each stage of the campaign
- Design a powerful campaign page without missing any key parts
- How to start a snowball effect in pledges
- The best tools to promote your crowdfunding project
- How to get press for your crowdfunding campaign
- How to engineer a viral Kickstarter campaign
- Create a killer Kickstarter video that captivates backers and gets shared
- Learn how to become a staff pick and get featured on crowdfunding sites
- What is the ranking algorithm to get organic traffic for your project
- Mobilize your “Tribe” of supporters for a tremendous campaign launch day
- Analyze Kickstarter stats for in-campaign strategy adjustments and more effective efforts
- Learn how to leverage existing crowdfunding projects to drive traffic to you!
- Create a mountain of buzz before you ever launch
- Tools, and tips that can be used to market your project
e-Commerce website, leverage with marketplaces (Amazon, ebay, Etsy), expand globally
- Make an online e-Commerce store using WordPress or Shopify
- Design website without coding, accept Payments, WordPress security pitfalls
- The complete Amazon selling blueprint, leverage the Amazon platform to create a full-time living or much, much more by selling physical products with high sales volume and low competition
- Understand how to create the ‘perfect’ listing on Amazon for high rankings
- How to sell on ebay (worldwide), Amazon, and Etsy
- Know how to kick start sales the right way
- Understand how to use Amazon’s internal advertising feature
- Be able to avoid the pitfalls and costly mistakes often made by new sellers
- Take advantage of advanced tactics to take sales to a whole new level
- How to sell to customers in North America, Europe, Japan, and Australia with the same tactics and no need to touch the inventory!
- Amazon warehouse requirement with an introduction on how to import in bulk to the US, EU, and Japan
- Learn the best ways to calculate shipping costs and all other customs and duties to get accurate landing prices for delivery to your warehouse/fulfillment center.
- How to properly label your products and send to Amazon FBA warehouses
- How to optimize Amazon product listings and avoid getting your seller account suspended
Customer support of a customer-centric business
- How to deal with negative reviews and unhappy customers
- Place your customer at the front of your business
- Recognize actions that can damage a customer-centric culture
- Prevent potential customer pain points
- Create an environment that enables customer retention
- How to Impress your Customers
- Enhance your customer support and truly differentiate yourself from your competition!
- Acquire and immediately implement strategies that will ensure high-quality customer service
- Handle any complaints they receive
- Deal with difficult or angry customers
- Assess customer experience and plan for improvement
- How to convert low-ticket offers to high-ticket sales
- How to enhance the customer lifetime value
- How to claim your right in the event of a complaint to payment service providers or online marketplaces
- Categorize the customers and the strategy to react to each category
- Prepare template forms and standard for all correspondence to customers